FANATICS

Fanatics, is a leading online retailer specializing in licensed sports apparel, merchandise, and memorabilia. Founded in 1995 and headquartered in Jacksonville, Florida, Fanatics has grown from a local store to a global powerhouse in the sports merchandise industry. anatics was founded by brothers Alan and Mitch Trager. Initially, it operated as a brick-and-mortar store in the Jacksonville area before transitioning to an e-commerce model. The company's major turning point came in 2011 when it was acquired by Michael Rubin's Kynetic, a technology company specializing in online retail. This acquisition propelled Fanatics into rapid growth, leveraging Rubin's vision of transforming the sports merchandise industry through technology and innovation.